Kinetic Spark Consulting

#CrackingTheTopProducerCodeWorkshop

Client

Jen Du Plessis

Capability

Marketing Strategy, Email Marketing, Marketing Automation, Growth & Innovation

Cracking the Top Producing Code Workshop: Americas #1 Workshop for Mortgage Loan Officers and Realtors

$150,000+

Revenue on 1 campaign

Number of Campaign

1 Year

Timeframe

background

Jen Du Plessis is dubbed as Americas #1 Mortgage Mastery Mentor. Jen’s podcast rank on Top 3 in the Mortgage Industry.
To help launch her online event: Cracking the Top Producer Code Workshop and Ignite, WMMB; we teamed up to bring the latest marketing techniques on her business.

Due to pandemic, Jen is shifting from offline delivery of workshop to online delivery. During this project, we analyze Jen’s business and optimized her marketing strategy for higher conversion during online promotion and delivery.

our solution

We worked with Jen Du Plessis and the Kinetic Spark Consulting team to create several marketing campaigns to promote her event online during the pandemic.

All 3 campaigns involve email markeitng, marketing automations, and sales page optimization.

how it worked

We optimized the existing marketing funnel to improve conversion.

Added scarcity elements.
Added testimonials and social proof
Added exit intent pop up to recover buyers on the fence.
Added Social media viral and referral strategy in the confirmation page.
Added Whitelist Us reminder, to improve email open rates.

We also handled the email marketing and event sales page creation.

Promotional Email Sequence
Pre-Event Email Reminder Sequence
Post Event Email Sequence
Lead Magnet Welcome Email Sequence
Nurture Email Sequence
ReEngagement Email Sequence